Week 7

‘Online Design Basics’
A reading from Downman, Scott (2008) Edit: A Guide to Layout, Design and Publication,
Oxford Press: Sydney
Read the above text and answer the following questions on your blog.
1. What is Pacing?
Pacing refers to the design and content of a page. All elements in online news such as written stories, links, slideshows, videos that have a presentation of the written content, which is evenly spaced out. It has to be able to grab the readers attention but not to overwhelm them (McCombs, 2007).

2. True or False: A reader spends more time with a print edition than they do with an online news presentation.
False, they spend more time with online news presentation.

3. What are some tools that online designers create in layouts that help readers remember key information?
- accessibility
- options
- simplicity
- clear links
- easy navigation

4. What is the simplicity equation?
Clear links + identifiable location = happy readers.

5. What is the first thing someone sees and the most important element of your site when the viewer first logs on?
The navigation 'nav' bar.

Week 5

Typeface Research
Write a brief history of the typeface design.
Include the following in your description:
-Typeface Designer (or type foundry if you cannot find the designer’s name)
-Year it was designed
-Design period and other fonts designed by the designer and/or foundry
-If you cannot find much about the typeface per se; give a brief bio of the typeface designer

Myriad Pro:
Designer: Robert Slimbach and Carol Twombly
Year: 1991, redesigned 2002
Design period & other fonts:
Slimbach- Caflisch Script, Cronos, Adobe Garamond, Adobe Jenson, Kelper, Minion, Minion Cyrillic, Poetica, Sanvito, Utopia
Twombly- Adobe Caslon (1990), Chaparral (1997), Charlemagne (1989), Lithos (1989), Mirarae (1984), Pepperwood (1993), Rosewood (1993),Trajan (1989), Viva (1993), Zebrawood (1993)

Myriad is a sans serif typeface designed by Robert Slimbach and Carol Twombly. Myraid replaced Apple Garamond since 2002 and was designed for Adobe Systems. It has a descender tail and slanting 'e' structure and is similar to Frutiger font. Myriad has clean, open shapes whose letters fit in well with one another.

Myraid is a popular font becoming useful for both text and display composition. Myraid is a 'family font', which includes Greek and Cyrillic glyphs. The Myraid family consists of: Myraid Pro Black, Black Cond, Semi Cond, SemiExt, Cond, Light, Light Cond, Light SemiCond, Loght SemiExt, SemiCond and SemiExt.

With the Myraid family, the font set is shown in the menu and the bold/italic fonts are not shown in the font menu but can still be accessed under another menu. The Myraid family includes condensed, normal and extended widths in a unlimited amount in size.

Week 3

The Adventures of Sherlock Holmes
Typography:
1. What typeface is used (serif or sanserif ) and is the typography clear and easy to read on a screen?
Typeface on book cover is serif and is easy/clear to read.
2. How could the designer improve the readability of the text?
The title and author would benefit from not having the background shadow.
Interactivity:
1. What techniques has the designer used to allow you to quickly navigate through the book?
The contents page, search bar.
2. What further interactive features could be added to make it even more accessible?


The Imperial Dread Sea Scrolls
Typography:
1. What typeface is used (serif or sanserif ) and is the typography clear and easy to read on a screen?
Typeface on book cover is serif and is easy/clear to read.
2. How could the designer improve the readability of the text?
Have the title all in the same line format and the author of the book present.
Interactivity:
1. What techniques has the designer used to allow you to quickly navigate through the book?
The contents page, search bar.
2. What further interactive features could be added to make it even more accessible?

Week 2

The Lucky Country
Donald Horne










Collected Poems
Banjo Patterson

Week 1

1.Text is in logical ordering. The title is easy to read in the square format. Sub title is a little small compared to the title and authors name. The font does suit the subject as it is all in the same format. The authors name is the only material that is different. Title text is easy to read. Sub text a little small. Authors name is a different font from the title and the sub. Overall, easy to understand.
The image does convey the message, as there are women on the cover. Different silhouettes of women, title of the book 'lucky girls', meaning more then one. Message is conveyed well. The image is engaging as it is repetitive. Reading the synopsis, does not make me want to pick up the book. "Nell Freudenberger writes about girls – varying stories of high detail about the modern woman. The cover is a royal stamp collection of silhouette varying stories of high detail about the modern woman".
Defiantly a image dominant layout. Very clear from the women in a repetitive state. Two colours used. Image and text do work well together. The title is in the same format as the silhouettes of the women, which makes the cover look clear and defined.


2. Text is shaped in the form of a sad face. Text is in logical ordering. Title first, then author's name, with no sub title. Font used is suitable for the cover and is easy to read. Title in bold. There is no image on this cover. Only a solid yellow colouring. The colour yellow is a bad choice as it does not suit the title. Maybe a darker colour would have been more appropriate. It is a simple layout.






3. Text is the majority of the book cover. Text in all forms of direction, which makes the cover hard to read. Font used suits the cover as it makes the ‘busy’ concept. The image represents the lively character of Oscar Wilde as with the font. From the synopsis, ‘the lines of titles originating from Wilde act as his rays of enlightenment and glory’. Reading the synopsis, does not make me want to pick up the book. It is far too busy and hectic.

Week 10: Print Advertisement Analysis: Activity:

Ad One:
1. What audience is the advertisement trying to appeal to?
The audience is mature adults. On the ad is aimed at males but it could be for females as well.
2. How is the product positioned in the Ad? Does the company use a photographic image of the product?
The product is centered, taking up most of the page. Product name and slogan around it. The image is photographed. It is a simple, clear photo.
3. How is the taste and texture of the product communicated?
The layers of the burger are all showing in great detail.
4. How do the headline and tagline of the advert help to draw in the viewer?
'For the discerning bloke'. 'It's a little bit fancy'. The headlines draw the audience in by appealing to the older generation. It is something that is not like the other products that McDonalds serves.
5. In your opinion is the advertisement effective?
The advertisement is effective as it is eye catching and is simple. Take one look at the ad and you know straight away where it is from.

Ad Two:
1. What audience is the advertisement trying to appeal to?
This ad is appealing to adults, families and couples.
2. How is the product positioned in the Ad? Does the company use a photographic image of the product?
The product is centered, with the brand name in the right bottom corner and an explanation of what the product can offer the audience if they eat it. The product is photographed. Simple but effective.
3. How is the taste and texture of the product communicated?
The product is positioned as if it were presented in a restaurant. The audience can achieve this same meal at home.
4. How do the headline and tagline of the advert help to draw in the viewer?
There is no real headline because the product speaks for itself. There is only a little explanation of the product down the bottom of the page.
5. In your opinion is the advertisement effective?
This advertisement is effective as it gives a clear resemblance of the product. It looks appealing to the eye.

Week 7: Packaging Design: Activity:

Arnott's Hundreds and Thousands:

1. What symbols/colour has the company used to persuade their target audience (children or Adults)?
Arnott's has used their logo, a cartoon fairy figure, stars and coloured balls to attract their target audience, which is children. The colours used are blue, pink, yellow, green and purple.
2. What sort of message do you think the colours are trying to convey? Do the colours the company has used for the packaging indicate taste/flavour?
The message through the colours are happy and playful. The packaging does not really indicate taste/flavour, although there are hundreds and thousands on the packaging. The colour pink is a calm, relaxing colour that Arnott's have used for the biscuit.
3. What style of typography has the company used (serif/san serif/italic/bold) and what does this say about the brand?
The typography is a sans serif font with pink and a purple outline. It is bright and large and appeals to children as it specifically coloured. Arnott's is placed directly above the name which makes people realise that it is a trusted brand.
4. What materials/construction has company used to package the biscuits? In your opinion is the packaging functional?
Arnott's has used a plastic packaging with a plastic tray inside. The pull out tray is usable as it can be placed back inside the packaging but the actual packaging can not be reused. Arnott's recommend that the biscuits be placed in an a dry place, in a light proof container. The size is functionable and fits nicely on the shelf.
5. In your opinion is the packaging eco-friendly and/or sustainable? Why/why not?
The packaging is not sustainable as it can not be recycled but the tray is sustainable as it can be recycled.


Unibic Shortbread Pure Butter Fingers:
1. What symbols/colour has the company used to persuade their target audience (children or Adults)?
Colours used are red, cream and gold. The symbols is a picture of shortbread biscuits in a box. Target auidence is adults as it is more mature than the hundred and thousands packaging. The logo is above the name and the picture is much larger.
2. What sort of message do you think the colours are trying to convey? Do the colours the company has used for the packaging indicate taste/flavour?
The message that the company/brand is expensive and simple. The biscuits are exactly the same on the packaging as what they look like inside. This may seem appealing to some people if they are familiar with the taste and brand.
3. What style of typography has the company used (serif/san serif/italic/bold) and what does this say about the brand?
Sans serif had been used in capital letters. This font is strong, simple and clear and susgests that you know what to expect when buying the product.
4. What materials/construction has company used to package the biscuits? In your opinion is the packaging functional?
Packaging used is made out of a cardboard like material in a rectangle shape which is convenient for storage. It has a plastic tray inside, wrapped in more plastic. The biscuits can be easily opened and is accessible. It however, can not be resealed.
5. In your opinion is the packaging eco-friendly and/or sustainable? Why/why not?
The cardboard can be recycled along with the plastic. So much plastic may be seen as unneccessary and wastful.

Week 4: Typography: Activity:

http://sydney.jollypeople.com/files/2009/12/hero1.jpg

Week 3: Colour: Activity:

http://www.rastanley.com/img/freestuff/156-3.jpg

Week 2: Shape: Activity:

Week 1: Intro to Corporate Identity: Activity 2:

Week 1: Intro to Corporate Identity:
Activity 2:

What symbols has the company used to represent the brand?
Does the brand use any Australian symbols or Icons in their design (if so; identify the symbols and their meanings).
Arnotts have used a bird, the parrot as their symbol. Arnott means 'little eagle' which i suspect they have got their image of the parrot from.

What colours have the company used to represent the brand?
The main colour is red, with white, blue and green incorporated into the logo.

What sort of message do you think the colours are trying to convey?
That Arnotts is a strong brand, by using red as their main colour. They have been running for more than 100 years so they needed to make their logo stand out from the rest.

What style of typography has the company used (serif/san serif/italic/bold) and what does this say about the brand?
Arnotts use serif, bold in capitalised letters for their logo. They have used this typography to attract attention to the concept that they are a strong brand. Serifed fonts are more legible to read when printed, this good be another reason why they have chosen this typeface.


www.arnotts.com.au