Week 10: Print Advertisement Analysis: Activity:

Ad One:
1. What audience is the advertisement trying to appeal to?
The audience is mature adults. On the ad is aimed at males but it could be for females as well.
2. How is the product positioned in the Ad? Does the company use a photographic image of the product?
The product is centered, taking up most of the page. Product name and slogan around it. The image is photographed. It is a simple, clear photo.
3. How is the taste and texture of the product communicated?
The layers of the burger are all showing in great detail.
4. How do the headline and tagline of the advert help to draw in the viewer?
'For the discerning bloke'. 'It's a little bit fancy'. The headlines draw the audience in by appealing to the older generation. It is something that is not like the other products that McDonalds serves.
5. In your opinion is the advertisement effective?
The advertisement is effective as it is eye catching and is simple. Take one look at the ad and you know straight away where it is from.

Ad Two:
1. What audience is the advertisement trying to appeal to?
This ad is appealing to adults, families and couples.
2. How is the product positioned in the Ad? Does the company use a photographic image of the product?
The product is centered, with the brand name in the right bottom corner and an explanation of what the product can offer the audience if they eat it. The product is photographed. Simple but effective.
3. How is the taste and texture of the product communicated?
The product is positioned as if it were presented in a restaurant. The audience can achieve this same meal at home.
4. How do the headline and tagline of the advert help to draw in the viewer?
There is no real headline because the product speaks for itself. There is only a little explanation of the product down the bottom of the page.
5. In your opinion is the advertisement effective?
This advertisement is effective as it gives a clear resemblance of the product. It looks appealing to the eye.