Week 7

‘Online Design Basics’
A reading from Downman, Scott (2008) Edit: A Guide to Layout, Design and Publication,
Oxford Press: Sydney
Read the above text and answer the following questions on your blog.
1. What is Pacing?
Pacing refers to the design and content of a page. All elements in online news such as written stories, links, slideshows, videos that have a presentation of the written content, which is evenly spaced out. It has to be able to grab the readers attention but not to overwhelm them (McCombs, 2007).

2. True or False: A reader spends more time with a print edition than they do with an online news presentation.
False, they spend more time with online news presentation.

3. What are some tools that online designers create in layouts that help readers remember key information?
- accessibility
- options
- simplicity
- clear links
- easy navigation

4. What is the simplicity equation?
Clear links + identifiable location = happy readers.

5. What is the first thing someone sees and the most important element of your site when the viewer first logs on?
The navigation 'nav' bar.